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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.
Maurizio Serena
Dec 5, 20244 min read
Artifacts of Connection: How Hotels Are Redefining the Guest Experience Through Meaningful Retail
As a passionate advocate for craftsmanship and the fusion of ancestral knowledge with contemporary design and aesthetic taste, I am...
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Maurizio Serena
Nov 15, 20244 min read
Are We Moving Toward a Dystopian Landscape? What Trump 2.0 Means for Fashion and Beauty Brands
As President Trump embarks on his second term with a Republican-controlled Congress—a political trifecta—his recent cabinet appointments,...
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Maurizio Serena
Nov 5, 20246 min read
From Vibe to Aura Points: Understanding the Evolving Values of Gen Z and Gen Alpha and What It Means for Brands
In the ever-shifting world of youth culture, the language used to describe experiences and identities has taken on a new depth. For Gen...
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Maurizio Serena
Oct 4, 20245 min read
Diddy’s Scandal and the Death of Celebrity Trust: How Brands Must Evolve in the Age of Accountability
Public scandals involving high-profile celebrities can no longer be dismissed as isolated incidents in the world of marketing and...
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Maurizio Serena
Jul 26, 20246 min read
Is There a Counterwave to Inclusive Beauty? The 'Regressive Beauty' Trend
A considerable shift is underway in the beauty landscape, and it's not the one we expected. Recent years saw a surge of inclusivity, with...
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Maurizio Serena
Jul 18, 20245 min read
Volun-tourism: A New Trend Emerging Amidst the Crisis of Overtourism
Overtourism has increasingly become a critical issue in popular tourist destinations around the world. As local communities from cities...
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Maurizio Serena
Jun 20, 20242 min read
Decoding the "Bird Trend" Among China's Youth: A Message Taking Flight
China's "bird trend" on Douyin (TikTok), a social media phenomenon where young people express their desire for work-life balance.
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Maurizio Serena
May 10, 20244 min read
From Bespoke to Beyond: The Future of Craftsmanship in 2034 (Part 2)
A Visionary Craftswoman Embraces Change Welcome back! In part one of this series, we explored the exciting trends shaping the future of...
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Maurizio Serena
May 3, 20249 min read
From Bespoke to Beyond: The Future of Craftsmanship in 2034 (Part 1)
In the opening installment of this two-part article series, I'll provide a glimpse into the evolving landscape of craftsmanship.
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Maurizio Serena
Apr 2, 20243 min read
The Molecular Model of Immersive Experiences
In today's omnichannel world, consumers expect seamless brand experiences that transcend mere transactions. Brands are tasked with...
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