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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.
Maurizio Serena
Nov 15, 20244 min read
Are We Moving Toward a Dystopian Landscape? What Trump 2.0 Means for Fashion and Beauty Brands
As President Trump embarks on his second term with a Republican-controlled Congress—a political trifecta—his recent cabinet appointments,...
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Maurizio Serena
Nov 5, 20246 min read
From Vibe to Aura Points: Understanding the Evolving Values of Gen Z and Gen Alpha and What It Means for Brands
In the ever-shifting world of youth culture, the language used to describe experiences and identities has taken on a new depth. For Gen...
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Maurizio Serena
Oct 4, 20245 min read
Diddy’s Scandal and the Death of Celebrity Trust: How Brands Must Evolve in the Age of Accountability
Public scandals involving high-profile celebrities can no longer be dismissed as isolated incidents in the world of marketing and...
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Maurizio Serena
Jan 16, 20242 min read
Why Future Scenario Development is Key to Branding
In the ever-evolving landscape of branding, envisioning the future is akin to facing a blank page, ready to be filled with new ideas and...
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Maurizio Serena
Jan 16, 20242 min read
Synchronizing Branding, Architecture, and Experience for a Unique Real Estate Destination
In the ever-evolving world of real estate, creating memorable experiences has become paramount. It's not just about constructing...
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