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insights
Unlock the door to strategic revelations and creative insights!
Welcome to naked river's insights hub where we delve into the art and science of crafting tomorrow's brand narratives.
Maurizio Serena
Mar 20, 20244 min read
Innovation Has Two Faces: The Balancing Act for Disruption's Wild Ride
Remember the scene in "The Mirror Has Two Faces" where Barbra Streisand unveils her hidden beauty? Innovation has a similar duality – a...
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Maurizio Serena
Mar 5, 20244 min read
2024: Year of the Dragon, Dawn of a New Dynasty for Luxury in China
Stepping into the Year of the Dragon, it feels like we're standing on the brink of something truly extraordinary. The dragon, a symbol of...
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Maurizio Serena
Feb 22, 20245 min read
Meet Sarah: A Glimpse into the Future of Hospitality
Sarah, an avid traveler and self-proclaimed "experience collector," wasn't always this way. Five years ago, her vacations were a blur of...
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Maurizio Serena
Feb 12, 20245 min read
Metaverse Made Easy: A Beginner's Guide to Captivating Customers
Feeling lost in the vastness of the metaverse? Don't worry, even established brands are still navigating this exciting new dimension. But...
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Maurizio Serena
Jan 29, 20244 min read
The Buzz on Brand Names: Crafting One That Sticks (with a Boost from AI)
In today's hyper-competitive marketplace, your brand's name isn't just a label; it's a superpower. It's the first impression you make,...
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Maurizio Serena
Jan 16, 20242 min read
Why Future Scenario Development is Key to Branding
In the ever-evolving landscape of branding, envisioning the future is akin to facing a blank page, ready to be filled with new ideas and...
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Maurizio Serena
Jan 16, 20245 min read
6. Unveiling the Grand Finale: 'Stage the Show'
Introduction Step into the limelight with me as I unveil the sixth and final installment of our Experience Design series: the ‘Stage the...
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Maurizio Serena
Jan 16, 20247 min read
5. The 'Design of the Experiencescape' Phase
Introduction Welcome to the fifth installment of the Experience Design series, where I delve deeper into the pivotal 'Design of the...
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Maurizio Serena
Jan 16, 20246 min read
4. Navigating the Depths of Experience Design: The 'Script' Phase
Introduction Welcome back to our thrilling journey through Experience Design, as we embark on the 'Script' phase. Building upon the...
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Maurizio Serena
Jan 16, 20243 min read
3. Navigating the Depths of Experience Design: The 'Understand' Phase
Introduction: Welcome back to our exciting journey through Experience Design. In the previous article, "Crafting Memorable Experiences: A...
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