a case in action
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In order to illustrate our method here's a topline application for a skiwear and equipment brand. Get in touch to learn more.
01.
Future Scenario 2030
02.
Brand Strategy
03.
Innovation Strategy
04.
Brand Expression
01
Future Scenario 2030
In the year 2030, the world of skiwear and accessories has transformed dramatically to meet the evolving needs and values of skiers and snowboarders. Technology, sustainability, personalization, and community have all converged to create a skiing experience like no other.
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Skiers of 2030 view skiing as more than just a sport. It's a holistic experience that aligns with their values and contributes to their well-being. Skiing has evolved from a solitary pursuit into a means of connecting with nature and like-minded individuals.
02
Brand Strategy
In such scenario, the Brand needs to see itself as a steward of the environment, promoting sustainability in its materials and processes. It envisions a world where skiers are not just customers but part of a connected, diverse, and inclusive community.
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The Brand strategy emphasizes the idea that skiing is not just a sport but a way of life, intertwined with sustainability, wellness, and self-expression. It involves developing smart skiwear and accessories that are environmentally friendly, durable, and adaptable to various conditions. These products provide real-time performance insights and personalized guidance, ensuring skiers - from beginners to experts - experience a safe and enjoyable adventure.
03
Innovation Strategy
"Connected Skiing: Your Path, Your Way." This concept serves as the guiding principle for the Brand's innovation strategy which involves several components of the Brand's Value Sphere (from products, to services to partnerships). New technologies, radical personalization, and community are the lynchpins of the strategy.
The Brand's products and services are not just tools for skiing; they are instruments that empower skiers to make a positive impact on the environment and the skiing community. They offer a sense of purpose, satisfaction, and connection.
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NEW PRODUCTS AND SERVICES
Smart Skis and Snowboard
Adaptive Ski Goggles
Biometric Ski Gloves
Sustainable Ski and Snowboard Equipment
Community Ski App
Personalized Ski and Snowboard Accessories
PROCESSES AND OPERATIONS
Sustainable Manufacturing (Carbon-Neutral Production, Waste Reduction)
Agile Production (Customization Stations, Just-in-Time Production)
DISTRIBUTION AND RETAIL EXPERIENCE
Personalized Gear Selection
Virtual Fitting Rooms
Immersive Ski Simulators
Interactive Ski Equipment Displays
Technology Consultations
Community Engagement Area
Customization Stations
Virtual Reality Ski Adventures
COMMUNICATIONS: 8. STORYTELLING
Virtual Ski Adventure Campaigns
Behind-the-Scenes Content
Interactive Social Media Platform
Live Q&A with Skiiing Experts, Wellness Coaches and Sustainability Advocates
COLLABORATIONS AND PARTNERSHIPS
Technology Giants
Startup Incubators
Sensor Manufacturers
AR/VR Developers
Drone Manufacturers
Solar Technology Firms
Wearable Tech Innovators
​Eco-Alliances: - Environmental Certifications
BUSINESS MODEL
Subscription Models (Inclusive Ski Packages)
Rental and Exchange Programs (Ski Gear Rental Stations)
04
Brand Expression
In the dynamic landscape of 2030, the brand pioneers a transformative brand experience that seamlessly blends innovation, technology, and a deep understanding of consumer desires. Guided by a commitment to holistic wellness and a tech-infused lifestyle, the brand innovation is translated into a compelling visual and verbal identity, creating a multisensorial spatial experience that resonates with the evolving needs of consumers.
VISUAL IDENTITY
Drawing inspiration from sustainable aesthetics and biomimicry, the logo and design elements echo the fluid forms and organic textures found in nature. The color palette harmonizes futuristic and high-tech appeal with eco-friendly tones, reflecting the BRAND's commitment to both innovation and environmental consciousness. The visuals extend beyond the court, embodying a lifestyle that seamlessly integrates technology, wellness, and sustainable fashion.
VERBAL IDENTITY
The BRAND's verbal identity speaks a language of well-being, empowerment, and connection. The brand narrative is carefully crafted to share genuine stories of athletes who embody the ethos of holistic wellness, creating a sense of authenticity and relatability. Phrases like "Redefine Your Game, Elevate Your Life" resonate not just as slogans but as mantras that align with consumers' aspirations for a healthier, more connected lifestyle.
BRAND EXPERIENCE
Stepping into the BRAND's retail space is entering a realm where innovation meets lifestyle. Interactive smart mirrors provide real-time feedback on posture and movement, aiding customers in selecting products tailored to their unique needs. The store layout seamlessly integrates with the BRAND's tech-infused product line, creating Neuro-stimulating Apparel Zones and Mood-enhancing Wearables Corners. Customers are invited to virtually try on products through augmented reality experiences, immersing themselves in the brand's commitment to a holistic wellness journey.
some companies we have worked with
Consulting
IDEO - SEA
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Banking & Finance
Airwallex - Worldwide
BNI - Indonesia
BSI - Indonesia
Hospitality
RWS (Resort World Sentosa) - Singapore
The Capitol Kempinski Hotel - Singapore
Pharma
Bayer - France, Germany
Food & Beverage
Lakaffa (Chatime) - Taiwan
Lee Kum Kee - Malaysia
Pernod Ricard - France, SEA
Savoria - Indonesia
Vinamilk - Vietnam
Healthcare
Siloam Hospitals - Indonesia
Real Estate
CapitaLand - Singapore
DP Architects - Singapore
Wasl - Dubai
Pirelli RE - Italy
Luxury & Fashion
Genesis - South Korea
Hermès - France
LVMH - France
Melissa - Brazil
Under Armour - The Netherlands
Lifestyle / Design
Ikea - Italy
Hunat - Czech Republic
Telecom
Belgacom - Belgium
TM - Malaysia
Education
American Business School - France
Amoozal Academy - Middle East
Crea - Switzerland
IED - Spain
Inseec - France
ISM - Germany
PCA (Paris College of Art) - France
Politecnico di Milano - Italy
TBS - France
Unisinos - Brazil
Disclaimer: The projects developed for some of the companies listed above were completed during the owner's tenure with various agencies. While the clients and projects remain real, it's important to clarify that these were collaborative efforts conducted under agency employment. We appreciate the opportunities these agencies provided for professional growth.